Welcome to FirstChoice Insurance Professionals

Protecting you and your family’s future while building relationships beyond insurance.

Two children eating cookies and milk

FirstChoice Insurance Professionals is an independent insurance agency serving clients in Omaha and the entire state of Nebraska, Missouri, North Dakota, and Iowa. The agency offers auto insurance, homeowners insurance, life insurance, and business insurance. Being an independent insurance agency, allows us the flexibility to find the right fit for all of your insurance needs. We do the shopping for you.

David Morar, principle agent, has more than 15 years of experience in the insurance industry. All insurance agencies are not created equal. You wouldn’t go to a grocery store if it only offered one product, so why go to an insurance agency that sells for only one carrier? That sort of agency works for the insurance company and not for you. As an independent agency, we have multiple national auto and home carriers we work with and are dedicated to helping you find the best possible coverage and insuring we protect your valuable assets. We take the time to get to know you and your family’s needs and what is important to you and then develop a plan tailored to your specific individual needs.

At FirstChoice Insurance Professionals, we are committed to our clients and to always doing what’s best for them. We would love the opportunity to sit down with you and find out what is important to you and your family. Call or message us today for a free quote!




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    Our Carriers

    What our clients say

    Thank you for taking great care of us on our insurance. You and your team have been wonderful to work with. Most agents wouldn’t answer a phone call on a beautiful Saturday morning on Memorial Day weekend to add a vehicle to a client’s policy. You did and it made our recent vehicle purchase quick, easy, and it saved me a trip back to the dealer.

    ~ Corbin W.
    Omaha, NE
    Thank you for all your patient assistance during the state of confusion and helping us bundle everything together for auto and the house in Gregory for Raymond Yokey and Yvonne Ruff. It was a very time consuming task and you helped put us at ease that day. We appreciate also that you used your experience and expertise to help save money on those three policies.
    ~ Michelle L.
    Omaha, NE



    • Monday-Friday: 9:00am – 5:00pm
    • Weekends & Evenings:
      By Appointment

    We are licensed in Nebraska, Missouri, Iowa, and North Dakota.

    FirstChoice Insurance Professionals, Insurance Agency, Omaha, NE